Shields and Colours

What does our shield stand for?

Symbolism is the most primitive and penetrating form of language. Many symbols guarantee recognition at a single glance. A shield stands for reliability, tradition, security and protection. This is of vital importance for all our clients, as they must be absolutely sure that their money and business are in trusted hands.

Our shield symbolises dynamism and power, communicating our scale and potential for growth. The shield evokes an image of experience and professionalism. It's also an international symbol, powerful in its simplicity. The straight lines of the design provide us with a modern look, while still retaining traditional values.

Why green and yellow?

Colour is also vital to communicating the message of the ABN AMRO shield. Green and yellow have strong subconscious associations. Green symbolises unchanging values and stability. Yellow symbolises optimism for the future.

Used together, these colours convey aspiration. Aspiration towards increased esteem in one's eyes and the eyes of others, and an ambition that inspires recognition. Our shield captures the essence of what people want from their bank: trust, security and ambitious optimism for their future, driven by strong unchanging values.