Facade letters

Well into the nineteenth century, the discretion of banks went so far as to include refraining from placing the word 'bank' on the exterior wall of the building. The first names of banks began appearing on facades during the twentieth century. Initially, these were only placed on separate plaques of marble, brass or pressed glass, next to the main entrance; later they took the shape of large letters on the facade, accompanied by the bank's logo; and then came illuminated signs, particularly at local branches. The original golden facade letters in Circl spell out the name of ABN AMRO's predecessor Algemene Bank Nederland, or ABN, but they have been rearranged into words that are more suited to today's bank.