‘My goal is to have a positive effect on the lives of one billion people.’

Having had a successful career in senior corporate management, Jan van Betten set off on a new course at the age of 48. He launched Nudge, a platform that connects people and organisations in order to realise sustainable initiatives.

Everyone who registers at Nudge becomes a ‘Nudger’ and plays a key role in the creation and completion of new projects. The Nudge Global Leadership Challenge teaches young people how to make a difference in an organisation, neighbourhood or an NGO. This helps disseminate the Nudge working method.