ABN AMRO wins Best Social Media Award

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Home for sale sign

ABN AMRO’s Huizenpromoter (House Promoter) campaign was among the winners at the Best Social Media Awards in Amsterdam. The campaign, developed in collaboration with Red Urban and WeFilm, received both the public’s prize and the jury prize in the category ‘Best Creative’.

The Best Social Media Awards were awarded for the second time to brands, organisations and celebrities in the Netherlands who have circulated the best and most creative messages on social media in the past year. The Awards are an initiative of the Best Social Media platform.

This past December, ABN AMRO used its House Promoter campaign to help clients sell their homes. Every day for a month, clients had a chance to win a promotional offer presenting their home, fully financed by ABN AMRO. The campaign kicked off with a special viewing featuring a rollercoaster running through a home for sale in the Dutch town of Ermelo. The video was viewed online millions of times.

Co-creation

Daniel Casalod, Director of Communications & Sustainability at ABN AMRO: ‘The House Promoter was an extremely successful campaign that received attention worldwide. I am proud of the professionals who conceived this creative concept and of the recognition by the public and the jury of the Best Social Media Awards.’

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