ABN AMRO came in fourth place worldwide in a study conducted by LinkedIn on the brands that use this platform as effectively as possible.
Lydia Kroos, Marketing Director at ABN AMRO Corporate Banking: “This great result was achieved through the joint effort of everybody at ABN AMRO in sharing our knowledge with our contacts outside the bank as much as possible.”
LinkedIn calculates the influence of a company by analysing all content-related activities on its platform. The global professional network looks at factors such as the impact of messages posted on the company’s page, the activity in LinkedIn groups, and sharing of messages and blogs by employees. The full study is available here.