Profile
ABN AMRO is an international bank with European roots. We have a clear focus on consumer and commercial clients in our local markets and focus globally on select multinational corporations and financial institutions, as well as private clients. Our business mix gives us a competitive edge in our chosen markets and client segments.
We are active in four principal customer segments: Personal Banking, Private Banking, Business and Commercial and Corporate and Institutional.
Although we serve a broad range of clients, our strategic focus is on the mid-market segment. This is the client area where we have a strong and distinctive competitive advantage and where we feel we can be most profitable in the future.
The ABN AMRO Corporate Values and Business Principles provide the framework within which we carry out our operations.
In brief...
ABN AMRO is a prominent international bank, our history going back to 1824. ABN AMRO ranks eighth in Europe and 12th in the world based on total assets, with more than 4,000 branches in 52 countries, a staff of more than 100,000 full-time equivalents and total assets of EUR 1,025.2 bln (as at 31 December 2007).
Organisation
We implement our strategy through a number of Business Units (BUs). These units are responsible for managing a distinct region, client segment or product segment, while also sharing expertise and operational excellence across the Group.
We have five regional Client BUs: the Netherlands, Europe, North America, Latin America and Asia. These BUs serve about 20 million consumer clients and small to larger businesses worldwide. ABN AMRO is among the world's leading players in these businesses.
We have two global Client BUs to serve clients with global needs. The BU Private Clients provides private banking services to wealthy individuals and families and has EUR 150 bln in Assets under Administration (as at July 2007). The BU Global Clients serves our 550 multinational clients.
We have two Product BUs: Global Markets and Transaction Banking.
- Global Markets develops products for our commercial clients across the globe.
- Transaction Banking is our product organisation covering all payments and trade in the bank for our retail, private client, and commercial markets.
Services
Services was established to create cost savings through consolidation and standardisation. It focuses on further exploiting new market solutions for support services with the aim to achieve better products and services for our clients at lower costs.
Group Functions
Group Functions collaborates with the BUs in maximising client and shareholder value. Its basic functions are governance (facilitating the implementation of Managing Board policy throughout the bank), standard and policy setting (setting the parameters that the BUs work within), and sharing expertise across the company.
Segments
To provide all our clients with even better products and services, we also have a cross-BU Consumer Client Segment and a cross-BU Commercial Client Segment. These segments focus on aligning the Client BUs with the Product BUs, sharing best practices and exchanging winning formulas across the Group in order to deliver high-quality solutions to our client bases across the world.