We’ve called the central theme of our sustainability strategy “Generation Next”, which reflects the way we look out for the ecological, economic and social interests both of people today and future generations. In other words, we aim to engage in activities that contribute to a healthy earth and a thriving world population in terms of economy, environment and society.

In putting our strategy into practice, we join forces with our stakeholders whenever possible – our employees, local communities, regulatory authorities, NGOs, trade unions, future shareholders and, of course, our customers.

Our Generation Next theme breaks down into three core elements:

• Entrepreneurship- taking care of economic interests
  We offer entrepreneurial solutions that are financially profitable for our customers and ourselves, while at the same time helping to build a more sustainable economy.
• Stewardship- taking care of ecological interests
  We contribute to sustainable growth by running our operations efficiently, reducing their impact on the environment.
• Involvement- taking care of social interests
  We give back to society by getting our stakeholders involved with the ABN AMRO Foundation.