Our strategy
ABN AMRO is there for everyone with a drive to move forward. We use our expertise to support clients in their financial decisions—whether it’s buying a house, starting a business or making investments—and in doing so, we create long-term value for them, our colleagues, investors, and society at large. This reflects our purpose: ‘Banking for better, for generations to come.’
Over five million clients across the Netherlands and Northwest Europe trust us to deliver seamless service, expert personal advice and tailored solutions, from helping teenagers manage their money to finding answers to complex financial challenges. Delivering this premium touch is at the heart of our strategy.
Our ambitions
Strengthen our position in Dutch retail banking
We want to build on our leading position in retail banking in the Netherlands. Our strong brand, digital capabilities and client focus will help to expand our mortgages and deposits, strengthen relationships and remain a trusted partner for households and businesses. The intended acquisition of the Dutch bank NIBC will enable us to grow and deliver more value to our clients.
Become a top 5 private bank in Europe
We are a Dutch market leader and are growing our wealth management business at home and across Europe following the acquisition of Hauck Aufhäuser Lampe. We focus on entrepreneurs, women and next generation clients to become one of the top five European private banks. By expanding our offering and investing in digital tools, we are ready to meet our clients’ changing needs.
Supporting family wealth and businesses
ABN AMRO and its predecessors have supported generations of entrepreneurial families in managing their personal and business finances. Our private and corporate bankers collaborate to help families seize commercial opportunities and preserve their financial success. Our strong client network will help target new customers in the ongoing multi-trillion-euro wealth transfer across Europe to build strong and lasting relationships across generations.
Financing European transitions
Europe is changing in key areas like energy, mobility, digitalisation, and defence. We will support these transitions with our specialised finance and advisory services. We aim to achieve over € 8 billion in renewable energy financing by 2028 and € 10 billion by 2030, compared with € 5.4 billion at the end of 2024, contributing to the European Union’s sustainability and future-proof goals.
Grow our clearing bank
ABN AMRO Clearing Bank is one of the world’s leading clearing providers. We are strengthening our top three position as a facilitator of global trade in a fast-growing market by investing in technology, broadening the client base and entering new markets. We offer clearing, settlement and other services for a wide range of financial instruments, from derivatives and securities to over-the-counter products and exchange-traded funds.
You can find more details about ABN AMRO’s strategy on our Investor Relations webpage.