ABN AMRO appoints Eric Jones as Head of Marketing & Digital
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Jarco de Swart
Head Media relations
ABN AMRO has appointed Eric Jones as Head of Marketing & Digital, effective 1 November 2026. In this role, Eric Jones will be responsible for shaping and implementing the bank-wide marketing and digitalisation strategy.
By bringing together brand activation, customer experience, digital channels, data and AI, Eric Jones will drive customer value, commercial growth and future-proof digital services across the bank. The role has been created as part of the transition to a simpler, centrally organised marketing and digitalisation organisation. In his new role, Eric Jones will report to Annerie Vreugdenhil, Chief Commercial Officer Personal & Business Banking at ABN AMRO.
Previously, Eric Jones was Head of Affluent Clients, where he was responsible for customer strategy and proposition development for the Affluent segment. Throughout his career, he has built a strong track record in commercial growth, digital innovation and business transformation. His extensive experience across different customer segments and business units makes him ideally suited to bring together marketing, digitalisation, data, AI and customer experience into a single growth engine for ABN AMRO.