Caroline Ericsson joins ABN AMRO as UK Head of Marketing and Communications

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  • United Kingdom

Caroline will join the Bank as UK Head of Marketing and Communications. She will be part of the Country Executive team reporting to Gerben Dragt. She will work closely with UK as well as Head Office stakeholders.

Caroline is tasked with driving the translation and implementation of the UK Marketing and Communications objectives in line with ABN AMRO's overall long term strategy.

She brings with her more than 18 years of banking experience with the last 12 spent leading marketing and communications efforts for international banks including the UK branch expansion of Handelsbanken in London and the South East.

Caroline said,

I am thrilled to join the ABN AMRO team at such an exciting time. I've been really impressed with the people I've met and the values and culture of the firm. I'm really looking forward to roll up my sleeves and work with you all to deliver banking for better for generations to come.

Commenting on Caroline's appointment Gerben Dragt, UK Country Executive, said,

I am delighted to welcome Caroline to the ABN AMRO UK team. I believe that Caroline has the experience and personality to successfully lead and coordinate the marketing and communication efforts for all business and products in the UK.