Our purpose: Banking for better, for generations to come
ABN AMRO has a clear purpose: Banking for better, for generations to come. We work together with our clients to address the challenges of our time and to help shape the future. Our aim is to create sustainable long-term value for all stakeholders. We do this by trying to maximise our positive impact and minimise the adverse effects our bank may have on people and the environment.
Our strategy: A personal bank in the digital age for the resourceful and ambitious
ABN AMRO is there for everyone with a drive to move forward. We offer fully digitalised banking services while strengthening personal contact with our clients at moments that matter.
Close to our clients
We offer our clients convenience in their daily banking needs and provide them with expertise in complicated matters. Our meetings with clients are increasingly held remotely, including via video banking, making our expertise easier to access. We are there for our clients at every financial milestone in their lives: when they open their first bank account, buy a home or start a family; when they grow their business or make it more sustainable.
We are using generative AI to improve the customer experience. We also do everything we can to ensure safe and secure banking for our clients. And we provide support for clients who have difficulty using our banking services. For example, we provide free monthly courses on Internet Banking and the ABN AMRO app.
Supporting our clients’ sustainability transition
We provide financing to help our clients transition to more sustainable practices. This is where we can make the greatest impact, for instance by helping clients make their home or business more sustainable. We also actively offer sustainable investments. And we are reducing our own footprint.
Future-proof bank
We are building a future-proof bank; enhancing our processes, compliance and efficiency. To do this, we are simplifying the organisation and reducing the cost base. We are streamlining our product offering and enhancing processes through simplified financial solutions and digital personal services.
Responsible growth focused on the Netherlands and Northwest Europe
We pursue responsible growth focused on the Netherlands and Northwest Europe. In the Netherlands, we serve a broad client base and target growth segments such as mortgage clients, high-income clients and entrepreneurs. In Northwest Europe, we offer integrated private banking and corporate banking services.