Putting the ABN AMRO brand out there. Powerfully and consistently. A transparent company putting client interests first and making its employees proud. Marketing & Communications monitors, guards and protects this reputation in a variety of ways.
Every day, we translate our corporate identity into a story that tells the world what we stand for. And by the world we mean everyone: clients, suppliers, colleagues, regulators, politicians and the media. And we have a great deal to tell. How we engage in open dialogue with our stakeholders, for instance, and how we’re rapidly making our core processes more sustainable. And let’s not forget plain language and its importance.
Marketing out of the box
We live in challenging times. Everything’s happening online and innovations are hitting the markets at breakneck speed. It’s a time that calls for fresh ideas and digital, interdisciplinary approaches. We need people able to think out of the box about new – technical – client solutions and new ways to approach our clients.