ABN AMRO Partner of the Future
- Sponsorship
ABN AMRO is a partner of sports park De Toekomst (or ‘the Future’) as of 1 January 2015. This partnership with Ajax will last for three-and-a-half years, until 30 June 2018.
ABN AMRO will be represented on the shirts of the Youth, Women and Amateurs teams. Additionally, our name will be featured prominently at sports park De Toekomst. We will also be Ajax’s social partner.
The agreement specifies a fixed amount of EUR 2,550,000 per year on average and a variable amount of up to EUR 300,000 per year.
Edwin van der Sar, Director of Marketing at Ajax: “ABN AMRO wants to stimulate talent development in the Netherlands, which fits our ambitious plans at De Toekomst. It’s especially nice for me personally, as I achieved all my successes when ABN AMRO was our lead sponsor. Ajax and ABN AMRO have had strong ties for years and I am happy we’ll be working together closely again.”
Ernst Boekhorst, Head of Sponsoring at ABN AMRO: “Ajax Youth Academy is a widely-known name in the international world of soccer and we’re proud to have the ABN AMRO name connected to De Toekomst. The partnership fits ABN AMRO’s sponsorship vision perfectly, which revolves around talent development and social partnerships.”