ABN AMRO’s House Promoter wins Esprix prize
- Products and services
ABN AMRO’s House Promoter was awarded a prize at the Esprix Awards in Amsterdam. The campaign, which was developed together with Red Urban and WeFilm, won a golden Esprix in the ‘Financial’ category. The Esprix is awarded to the most successful marketing communication campaigns every year.
Last December, ABN AMRO’s House Promoter helped customers sell their houses. Every day of that month, customers were eligible to win a promotional action for their house, fully paid for by ABN AMRO. The campaign was launched with a very special action, for which a roller coaster had been constructed inside a house in the Dutch town of Ermelo. The roller coaster film was viewed online millions of times.
Co-creation
Daniel Casalod, Director of ABN AMRO Communications & Sustainability: “The House Promoter was a highly successful campaign that was noticed all over the world. I am proud of the professionals who created this creative concept and of the recognition we received from the Esprix jury.”