‘Digitally challenged people reluctant to ask for help due to fear or shame’

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At ABN AMRO, we are making digital banking increasingly easier for our clients. Still, our Financial Coaches have seen that not everyone can keep up digitally. And this group is more diverse than you would imagine too. Our Financial Coaches can help. They urge clients – but also their carers and attendants – to reach out for assistance sooner if they are unable (or no longer able) to do their banking digitally.

‘Unfortunately, people often realise too late that they cannot solve the problem themselves. Out of fear or shame, they are reluctant to ask for help, or they don’t know how to get in touch with us,’ says Anneke. As an ABN AMRO Financial Coach she offers assistance to digitally challenged clients and even makes ‘house calls’ if necessary. The aim is to enable clients to become and remain digitally and financially self-sufficient.

Watch the video to see what Anneke encounters in her work as a Financial Coach and what she does to make digital banking accessible to everyone.

Financial Coach Anneke

Financial Coach Anneke

Don’t be afraid to ask for help

Our Financial Coaches help digitally challenged clients in various ways. As examples of people who make up this group, Anneke mentions those who have difficulty reading or who have a visual impairment. ‘We help these clients use the ABN AMRO app, for example by changing the language from Dutch to English, making the font larger or increasing the brightness of the phone,’ she explains. ‘The ABN AMRO app also has a text-to-speech function and support for braille displays. The aim of all of this is to ensure that we can engage with our clients in the best possible way. We make house calls when necessary, making sure that clients are able to manage on their own before we leave.’

Getting stuck when it comes to digital banking can happen to anyone. If you see that you or someone in your circle is having problems, whether out of fear of making mistakes, concerns about security, or due to a medical condition, and are not afraid to take that first step and call for help, you can prevent a lot of financial stress later.

Banking up close and personal for all

We are a personal bank in the digital age. We want to do our utmost to ensure that everyone can enjoy the benefits of the digital age. And there are plenty of them to enjoy. So if you are facing challenges dealing with digital banking or if you see someone in your circle who is, please don’t wait too long to reach out. Our staff are here to help you. And if necessary, we’ll visit you at home to help you find your way in the world of digital banking.

  • You can read more about our Financial Coaches here.

  • You can read more about getting help with your digital banking here.