First investment of Social Impact Fund ABN AMRO in Nudge
- Products and services
Brigitte Seegers
Public Affairs and Manager International Communications
Nudge, an online consumer platform in the field of sustainability, is the first company to receive an investment from the Social Impact Fund of ABN AMRO. For Nudge, participation by the fund means important support. It enables a further growth of the consumer platform and an expansion of the activities.
Jan van Betten, founder Nudge: 'We come across many sustainable initiatives in our contacts with consumers, companies and governments. We would like to give them all a big 'nudge' (push). The ABN AMRO Social Impact Fund gives Nudge the opportunity to further expand the platform and the organization. That way we can connect more people, strengthen and accelerate more initiatives and achieve more impact together. '
Nudge is an online platform to which more than 30,000 people and organizations have now joined. They exchange ideas, experience and knowledge in the field of sustainability and corporate social responsibility. Nudge translates these ideas and initiatives into sustainable, social and visible activities.
Eric Buckens, manager of the Social Impact Fund: 'Nudge is one of the best examples of promising social enterprises in the Netherlands. I am therefore proud that we are making the first investment from the Social Impact Fund in Nudge '.
The bank set up the fund in March 2013 to invest in social and sustainable businesses. A budget of 10 million euros is available in the coming years. With the fund, the bank not only wants to be active in the young and innovative social impact market, but also to make an active contribution to its development. The criterion for companies to be eligible for the fund is that, in addition to financial objectives, a social objective is pursued and that the business model has an innovative character.