ABN AMRO still committed to field hockey as Partner of the Future

Press release -

AHBC Amsterdam

Shortly before the playoffs, HC Bloemendaal and ABN AMRO signed a sponsorship agreement under which the bank will continue to sponsor the club for the next three years. The agreement was the last in a series of five sponsorship agreements that ABN AMRO has renewed with first division clubs. The bank will continue to sponsor the Netherlands’ top clubs in the coming years: HC Bloemendaal, HC Rotterdam, AHBC Amsterdam, HGC and Oranje-Zwart (after this season: Oranje-Rood).

The bank will continue to sponsor five top Dutch clubs in the coming years

Shortly before the playoffs, HC Bloemendaal and ABN AMRO signed a sponsorship agreement under which the bank will continue to sponsor the club for the next three years. The agreement was the last in a series of five sponsorship agreements that ABN AMRO has renewed with first division clubs. The bank will continue to sponsor the Netherlands’ top clubs in the coming years: HC Bloemendaal, HC Rotterdam, AHBC Amsterdam, HGC and Oranje-Zwart (after this season: Oranje-Rood).

The five clubs and ABN AMRO have been associated with each other for almost ten years, during which time the clubs have been very successful. Each year, one of the clubs was national champion, and three clubs won the Euro Hockey League (Bloemendaal twice, Oranje-Zwart and HGC once). These powerhouses aim to rank among the top in the Netherlands and Europe in the coming years, supported by ABN AMRO’s sponsorship.

Rob Groenemeijer, Chairman of AHBC Amsterdam: ‘We are delighted to have a loyal main sponsor like ABN AMRO. We have been associated with each other since 2005, and this has been a mutually beneficial relationship. ABN AMRO is a committed sponsor, both to the top and to the rest of the club. All members of AHBC Amsterdam benefit from our partnership.’

Simon van de Boomen, Chairman of Oranje-Zwart: ‘Our collaboration has helped us to achieve our goals – we have won the championship in the past two years. Not only our top team (Heren 1) benefits; ABN AMRO also gives the youth teams a lot of attention. Young players can develop their talents at the ABN AMRO Hockey Academy and Eiffel, and hopefully take the step to Heren 1.’

Ernst Boekhorst, Manager of Sponsoring & Events at ABN AMRO: ‘We are keen to be involved with the top hockey clubs in the Netherlands. We have a great relationship with these five clubs which we want to continue in the coming years. Our clients enjoy the matches, the teams are doing well and the clubs set a good example for many other clubs we sponsor.’

ABN AMRO has been active in field hockey for many years. The bank sponsors more than 55 hockey associations throughout the Netherlands and has been involved in the Euro Hockey League since its inception. ABN AMRO wants to use its sponsorships to help maintain the high level of sports in the Netherlands and to support talented athletes at every level. The theme of the bank’s sponsorship policy is ‘Partner of the Future’. ABN AMRO helps talented people develop, including Dutch hockey players. The bank founded the ABN AMRO Hockey Academy, a training institute for young talents.

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