Our purpose: Banking for better, for generations to come
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ABN AMRO has a clear goal: Banking for better, for generations to come. We take our role in society seriously and work together with our clients to solve today’s challenges and to help shape the future. We are a reliable partner and create lasting value for our clients. Our goal is our compass in everything we do.
Our strategy: A personal bank in the digital age
We are moving the bank forward in a fast-changing world, with the help of our strategy. We offer digital banking while strengthening the personal contact with our clients. We are there for them at important moments in their lives.
We think that all our clients will face changes as we move to a more sustainable society in the coming years. That’s why we make sustainability a key part of our business.
Closer to our clients: Offering convenience in daily banking
Our clients want easy banking every day. At important moments, they want our advice and solutions. We offer services and products that make their lives simpler or add value to their business.
To improve our service, we get closer to our clients. We want to understand them so we can meet their needs. We support them at every financial step: opening their first bank account, buying a home, starting a family, growing their business, or making it more sustainable.
We offer digital banking for everyday needs and improve personal service with video banking. We give advice on complex issues remotely, making our expertise easier to access.
We aim for responsible growth mainly in the Netherlands and Northwest Europe
In the Netherlands, we serve many different clients and target growth with mortgage clients, high-income clients, and business owners. In Northwest Europe, we offer integrated private banking and corporate banking services.
We aim for responsible growth mainly in the Netherlands and Northwest Europe, using our skills and leadership in specific sectors.