Our culture and core values

Towards a new culture

Our strategy calls for a new culture. After all, we can only change the organisation if we change ourselves. We are a bank that creates space for people and organisations to fulfil their dreams and ambitions, large and small. This is at the heart of everything we think and do. We are crazy for clients, open-minded, creative and decisive, and we adapt quickly. We want to get things done together, we give each other trust, we are eager to learn and we are not afraid to make mistakes. This is the change we want to make.

Our core values

Trusted, professional and ambitious: our core values are the values that characterise our organisation. They express how we want our clients to experience us.

Trusted
We at ABN AMRO believe trust is all about establishing and maintaining lasting relationships. We take the time to get to know you by listening to your specific needs and aspirations. Our goal? To find the products and services that are right for you. When we make a promise, we always live up to it; when we communicate with you, we are always straightforward and never have any hidden agendas. Our commitment to responsible banking means we carefully weigh risks and returns so that you know your money is in good hands at all times.

Professional
We at ABN AMRO understand banking. We genuinely believe in our profession and take responsibility by saying “no” if saying “yes” would not do right by you. We create solutions that are simple, understandable and workable, and we strive to improve ourselves every day by working together and learning from one another – and from you.

Ambitious
We at ABN AMRO are always stretching our boundaries and striving to achieve more for you. We make it our business to know what’s going on in the market and to respond proactively, and we do everything possible to understand what you really need and to craft innovative solutions. Our optimism about the future drives our ambition to offer you more.