So you're keen to support a good cause? #cultivatethatmindset

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Implementation manager Britt Jacobs, LEAN consultant Jody van den Bos and Head of Strategy Support Sylvia Bosma all share the same goal: to sell as many pairs of socks as possible. The three ABN AMRO colleagues put aside time each day to raise funds for research into Alzheimer's disease and other forms of dementia.

Britt, Jody and Sylvia are now busy launching the new 'Alzheimer socks' range? “At the moment we're working on production, marketing and sales. That'll soon be followed by the launch, so there's a lot to do,” explains Britt. What prompted them to start the initiative? “One day, my father began showing clear signs of dementia and my aunt was also diagnosed with Alzheimer's at a relatively young age," says Sylvia. “I remember that when she got into a car she sometimes had no idea how or where to sit; it was heartbreaking. It's an illness that has such a huge impact on people's lives, so when I was asked to help, I didn't hesitate.”

Good feeling

“Being part of this simply gives you a good feeling,” adds Jody. “It's also great fun. Talking it over, planning and implementing it is a highly sociable activity. We work in teams with volunteers from other companies such as Heineken, Philips and KPMG.” “I'm learning a lot, for example about how socks are made," says Britt. It's opened up a whole new world for me.”

Sock-Up Store

This year's socks were designed by 'grandpa' Willem and his granddaughter Naomi. “Willem has Alzheimer's, and loved working on the project with his granddaughter,” says Sylvia. “The look in his eyes when he finally held ‘his’ socks was our greatest reward,” explains Britt. The new socks - the left and right feet of which are always slightly different to each other - will soon be available to order. “We're putting the final touches to the website and on 18 September we'll also be opening a pop-up store at Utrecht Central Station: the ‘Sock-Up Store’. Our aim is to exceed the 250,000 euros we made last year,” says Jody.

If you'd like to help support research into Alzheimer's, why not order a pair of socks from All profits will be used to benefit research on the disease by the VUmc Alzheimercentrum Amsterdam.


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