ABN AMRO and AHOY extend sponsor contract ABN AMRO WTT

Press release
Article tags:
  • Sponsorship

ABN AMRO and Ahoy Rotterdam today extended the sponsor contract of the ABN AMRO World Tennis Tournament for three years. The new contract applies to the 2015, 2016 and 2017 editions. The collaboration between ABN AMRO and Ahoy Rotterdam is the longest-running sponsorship within the ATP World Tour. Richard Krajicek will also remain connected to the tournament as a tournament director for the next three years.

Ahoy is organizing the ABN AMRO World Tennis Tournament for the 41st time from 10 to 16 February 2014. The event has the ATP 500 status within the ATP World Tour, making it one of the 25 most important tennis tournaments in the world. Over the years, the event has become one of the most visited indoor men's tennis tournaments in the world. This year, seven players from the world's top 12 are taking part and all registered players are among the best 40 in the world.

Ernst Boekhorst, Manager Sponsoring and Events ABN AMRO: "The ABN AMRO World Tennis Tournament has been a successful tournament for years. It is greatly appreciated by our customers. The strength of the tournament is that it grows again every edition. Whether it is about the number of business visitors, seminars, social media or sustainability. The tournament has the capacity to continue to develop new initiatives. "

The extension is a confirmation of the solid cooperation between both parties. Jolanda Jansen, Director Ahoy Rotterdam: "The continued success of the tournament and the possibility to keep developing new initiatives and to be ambitious, are the result of the long pleasant cooperation. This goes beyond a normal sponsorship. Also internationally from others tournaments, this collaboration is watched with admiration. "

The contract of tournament director Richard Krajicek has also been extended up to and including 2017. Richard Krajicek, tournament director ABN AMRO World Tennis Tournament: "It is and will always be the nicest course in the Netherlands. The continuing ambition and the unique teamwork between ABN AMRO and Ahoy Rotterdam naturally make an important contribution to this."

The ABN AMRO World Wheelchair Tennis Tournament, which is being held at the same time as the tournament in Ahoy Rotterdam, will also be continued for the period up to and including 2017. Esther Vergeer remains connected as a tournament director. The tournament starts on Tuesday and ends on Sunday and this year grows to twelve players. A summary of the final can be seen around the Sunday broadcast of the tournament at the NOS.

All information about the tournament can be found on www.abnamrowtt.nl .