Leading TV-wall bracket producer opts for biodegradable plastic
- Sustainability
When you’re feeling the heat of fierce competition, what do you do? You look for new ways to make your product stand out. Family business Vogel’s is doing just that, by participating in ABN AMRO’s Impact Nation programme.
Vogel’s is the market leader when it comes to quality TV wall brackets, but Chinese competitors offer similar products at much lower prices. So Gerdi Vogel (CEO of Vogel’s) has to keep improving to hold on to her number one position. How? She’s going all-in for sustainability.
Defining the challenge
In the Impact Nation programme, a collaboration between ABN AMRO, Impact Hub and The Next Web, we help companies define their sustainability challenge. That’s no piece of cake, obviously. After all, how exactly do you lower the carbon emissions of your products without compromising on quality and design?
All parties went to work on this challenge, and were given one hundred days to find a solution. Gerdi is pleased with the result. “Thanks to the programme, everybody was fully aware of the challenge we were facing. We worked together towards a single goal. And that generated lots of new ideas.” Interested to know what they came up with? Watch this video about Vogel’s.
Viewing time: 2 minutes and 16 seconds
A distinctive product in a hundred days
No castles in the air
ABN AMRO wants to help clients make their businesses more sustainable. The Impact Nation programme is organised to give businesses a concrete solution to their sustainability challenge in one hundred days. But that’s not all: after the programme is over, we continue to support businesses with advice on financing, compliance and impact measurement.
Focus on SME segment
The difference between Impact Nation and other initiatives is that it targets small and medium-sized companies, while similar programmes are often only open to larger organisations.