Google and The Next Web open tech hub in Amsterdam

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Desk with people working

Google has joined forces with the online technology publisher The Next Web to launch a technology hub in the centre of Amsterdam. The hub – called 'X' – will have 500 workstations and will offer space to a community of 120 rapidly growing technology start-ups.

X is located on Amsterdam’s Bloemenmarkt, in a building close to the Munt tower (the Muntstaete building) and will be a place where entrepreneurs can meet and network. The building has a floor area of 6,000 m2 and comprises rooms for collaborative working, private offices, innovative laboratories, catering facilities and an events space covering more than 1,000 m2. The tech hub, in which ABN AMRO is a founding partner, will open its doors in the spring of 2016.

Part of Google for Entrepreneurs

Google and The Next Web are hoping that X will raise Amsterdam’s profile as a city of technology. Amsterdam is an important breeding ground for talent in Europe and a major launch pad for start-ups and scale-ups. The top floor of the Muntstaete building will be open to everyone. The other four storeys and the basement will be occupied by businesses from the technology sector. X draws some of its inspiration from the Google Campus in London and will be part of the Google network of tech hubs, known as Google for Entrepreneurs. Google already supports 25 technology hubs worldwide as well as managing five campuses.

"The start-up community in Amsterdam is very active. We believe that X will fuel that activity further by offering a physical location where the community can come together”, says James van Thiel, Director OF Strategic Partnerships EMEA at Google. Google will offer programmes in the X hub for entrepreneurs and start-ups, as well as demo days featuring international guests, exchange programmes and training sessions.

Innovative solutions

X has a specific focus on technology and is keen to bring together as many technology start-ups as possible. The building also offers space for investors and partners. For example, ABN AMRO will have a number of dedicated workstations and its own meeting room in the X building. Advisors can deploy their expertise in all kinds of areas, such as finance and insurance, but will also focus on sharing experiences and co-creation. Among other things, ABN AMRO will stage its Open Office Hours programme in X, in which the bank and its network are linked to start-ups. "As a founding partner, ABN AMRO wants to make a contribution to the X community. We believe the collaboration with other partners and start-ups – especially fintechs – wil lead to innovative solutions for society and our clients. We will help start-ups and scale-ups grow through our expertise, experience and network. These innovative businesses can in turn provide us with an insight into the scope for investments in fintech products and services”, says Frank Verkerk, Chief Digital Officer at ABN AMRO.

If you’d like to be kept up-to-date about X and/or might be interested in taking up a place in the Muntstaete building, get in touch with ‘X’ or register at X.Works.


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