ABN AMRO has won the highly coveted NCCA Award for Customer Strategy. The NCCA is an annual competition in the Netherlands among organisations in the areas of customer contact and customer experience. ABN AMRO received the prize for its Everywhere & Always strategy, under which the bank is ready to serve clients wherever and whenever they want, through a variety of channels.
Eleven nominees in four categories competed for the most important prize in customer service. The competition was fierce. In addition to Philips and the city of Amsterdam, ABN AMRO was nominated for the prize in the category Customer Strategy. The awards were presented on Thursday evening, 21 April.
ABN AMRO’s Everywhere & Always vision is clear – we want to serve our clients wherever and however they want us to serve them: by webcam, telephone, chat, email or in person. ABN AMRO combines personal contact with digital technology, and all of the bank’s advisors have been trained to serve clients by means of the different channels. The jury of the NCCA Awards believed that ABN AMRO has made the transition to service ‘Everywhere & Always’.
Klaas Ariaans, Director of Personal Banking, is extremely proud of everybody that made this possible. ‘A jewel in the crown for Retail Banking’s successful collaboration.’