Hermitage Amsterdam and ABN AMRO renew partnership until 2020

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Hermitage Amsterdam

On 5 July Cathelijne Broers, director of Hermitage Amsterdam, and ABN AMRO’s CEO Kees van Dijkhuizen extended their sponsorship contract. ABN AMRO has committed to remaining the main sponsor of Hermitage Amsterdam until 2020, a partnership entered into in 2004. Both partners are extremely satisfied with their cooperation in which talent development plays a key role. Initiatives in this area include the further development by the two partners of the Hermitage for Children and the exhibition of the works of the winner of the ABN AMRO Art Prize in the Hermitage every year.

'I'm delighted and proud that ABN AMRO, our main sponsor from the very start, has again shown faith in our exhibitions and our art education programme,' says Cathelijne Broers. 'Thanks to ABN AMRO's support, the programme can be downloaded free of charge, which makes it socially inclusive.'

Kees van Dijkhuizen: 'I'm happy that we will be continuing our longstanding partnership. By joining forces, we can make art and culture more accessible to a broad audience. The attention given to talent tallies nicely with ABN¬†AMRO’s sponsorship policy, which has a strong focus on talent development. Plus which, Hermitage Amsterdam is an important venue for entertaining our clients.'

Hermitage for Children, talent scouting from school to academy

The Hermitage for Children offers art education spanning several years, giving all children the opportunity to learn through and about art. In doing so, they develop their artistic talent and an open mind as well as 21st century skills that will help them later, in their working lives. Since it was established in 2009, more than 80,000 children have participated in this school programme and over two hundred children have successfully completed the talent programme.


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