ABN AMRO joins biggest cleanup drive ever

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Scores of major Dutch companies and organisations, including ABN AMRO, support World Cleanup Day. For the first time in history, this will be observed worldwide, on Saturday 15 September 2018, including in the Netherlands. Millions of volunteers in over 150 countries should help make it the biggest cleanup ever.

In the Netherlands, Plastic Soup Foundation (PSF) serves as ‘country leader’ for this unique event. To pull it off, it has joined forces with Nudge, the country’s biggest sustainability organisation, aiming to get as many volunteers, companies and local municipalities as possible to sign up to the cleanup drive. ABN AMRO is a partner to Nudge, in which it invests through its Social Impact Fund. 

On World Cleanup Day, we’re standing side by side: supermarket chains, soft drinks manufacturers, environmental organisations, citizens, we’re all helping to make the Netherlands cleaner – that’s the idea. ABN AMRO will support World Cleanup Day in the Netherlands in a variety of ways, through financial support and by launching initiatives to get its employees and clients on board and taking part on 15 September.

Collecting valuable data

Maria Westerbos, Director of Plastic Soup Foundation, says: “World Cleanup Day isn’t just any old cleanup drive. A whole host of volunteers will also collect valuable data, with all participants monitoring what kind of litter they find in their streets, neighbourhoods and parks. They’ll be recording their finds in an easy-to-use app that will be available in the Netherlands among other countries, turning World Cleanup Day into the largest citizen science operation in the country in two months’ time.” 

A national command centre will coordinate the nationwide cleanup operation, under the watchful eye of the media. The same evening, the organisers will reveal what was found in terms of litter all across the country: what items, what brands, what locations. This way, World Cleanup Day should result in unique data for lawmakers, policymakers, municipalities and corporate Holland.


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