Up-and-coming hockey star Jorrit Croon (18) and ABN AMRO signed an agreement at last weekend’s ABN AMRO Cup, giving Croon an ambassador’s role with the bank for the next two years. ABN AMRO has been a sponsor of field hockey for decades, and uses a range of different activities, under the label of Partner of the Future, to help develop hockey talent. In his new role Croon will assist ABN AMRO in these efforts.
Croon is a hockey prodigy who has shot into the spotlights in recent years. At the age of 16 he made his Hoofdklasse league debut for his club HGC. A year later he won his first cap for the Dutch national team, and this past summer he was selected for the Olympics in Rio de Janeiro.
As the face of hockey for ABN AMRO, Croon will teach clinics to young hockey players, to pass on his expertise and skills. He will also be the face of a new concept that the bank is set to launch this season: the ABN AMRO 3 vs. 3 Cup, a format in which teams of three players are pitted against each other in a small space and that requires great technical skill.
Croon explains, ‘It’s great to be working with ABN AMRO to help with the development of talented young players. The ABN AMRO 3 vs. 3 Cup is a wonderful example. It’s also close to how I like to play: an exciting concept in which kids can work on their technical skills in the tight space.’
ABN AMRO’s Managing Sponsor Joris Hermsen adds, ‘Jorrit was already part of our Talent Centraal programme, with some other up-and-coming stars in various sports. As our ambassador he can pass on his skills and experience to young hockey players. We’re very excited to be working with him to inspire young players.’
ABN AMRO has been involved in field hockey for years. The bank sponsors more than 55 hockey clubs around the country, and its ties to the Euro Hockey League go back to the very beginning. For ABN AMRO, sponsorship is a way of helping to maintain the high standard of the sport in the Netherlands and giving a boost to talented players at every level. One of ABN AMRO’s initiatives was founding the Hockey Academy, a training institution for young emerging hockey stars. The focus on talent reflects the bank’s choice to use Sponsoring and its Foundation to gear its efforts toward talented players, under the label of ‘Partner of the Future’.