Making choices in Phalaenopsis cultivation

News item -


Although the market for Phalaenopsis, or Moth Orchids, is relatively young, these days potted orchids can be found at virtually every florist, supermarket, DIY shop and other shops where flowers and plants are sold.

The average return on Phalaenopsis cultivation has, however, decreased in recent years and high selling prices are no longer a given. Businesses should promote themselves using a targeted marketing strategy combined with a balanced cost price. What choices do entrepreneurs have, and what are the expectations in this sector?


Read the full Phalaenopsis sector update below (Dutch only).



Read more about

Join the discussion

ABN AMRO would like to know your opinion, so below this article you can react to this article via Disqus. By doing so, you agree to the conditions for reacting to articles on our website.

More news items