Although the market for Phalaenopsis, or Moth Orchids, is relatively young, these days potted orchids can be found at virtually every florist, supermarket, DIY shop and other shops where flowers and plants are sold.
The average return on Phalaenopsis cultivation has, however, decreased in recent years and high selling prices are no longer a given. Businesses should promote themselves using a targeted marketing strategy combined with a balanced cost price. What choices do entrepreneurs have, and what are the expectations in this sector?
Read the full Phalaenopsis sector update below (Dutch only).