Leisure sector to use personalised information to draw consumers

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Leisure sector to use personalised information to draw consumers

  • More and more foreign tourists visiting the Netherlands
  • Demand for personalised information from consumers
  • Contactless payment to cut waiting times and improve revenues

Rising numbers of foreign tourists

The numbers of foreign tourists visiting the Netherlands are rapidly increasing. In 2013 the number of overnight stays by foreign tourists was up by 15 percent. In 2014 this figure was up almost another 10 percent. This growth is particularly benefitting hotels – mostly in Amsterdam and the Randstad area – though overnight stay tourism is also profiting. This is ABN AMRO’s conclusion in its Vision on Leisure 2014, published today. Holiday villages are benefitting in particular. The number of overnight stays here was up 3.7 percent in 2014, almost 30 percent of which was booked by foreign tourists: 6.6 percent more than in 2013. In only 5 years the number of German holidaymakers in the Netherlands rose an impressive 40 percent: from 2.7 million in 2009 to 3.9 million in 2014. The coastal area is particularly popular among Germans.

Demand for information about the surrounding area

Travellers not only look for the best accommodation, they also want to know what the surrounding area offers in the way of art, culture, tourist attractions and other activities. Mobile technology creates the possibility to send personalised offers, based on the consumer’s location, for example, or the composition of his or her party, the time of day or the weather forecast. The opportunities presented by IT-based personalisation are not yet being sufficiently explored. Investments are needed to offset the effects of ongoing price pressure and stiffer competition from non-sector providers.

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