At a seminar for the medical profession organised by ABN AMRO on 14 February, the bank’s Medical Start-Up Award went to Digitaledermatoloog.
When it comes to enterprise in the world of health care, there is still a lot of room for improvement. Doctors know all there is to know about medical care, but do not always possess the skills necessary to run a business. To help bring them up to speed, ABN AMRO hosted this seminar, where four medical start-ups pitched their initiatives. Their common goal was to promote efficiency in the world of health care, and their common strength was the simplicity with which efficiency gains were made possible. Together with an audience of 300 doctors, a three-strong expert jury decided which start-up would win the prize. Jury members were Lucien Engelen (Director of REshape Center of Innovation at Radboud University in Nijmegen), Jeroen Tas (CEO of Philips Healthcare) and Bjorn Reinacher (MD and founder of Yesculaap.nl).
Herm Martens, the man behind Digitaledermatoloog, was chosen the winner of a 10,000 euro cash prize and ABN AMRO's support in setting up a crowdfunding campaign. Digitaledermatoloog is to be the Netherlands' first online platform where patients with various skin problems can speak to a dermatologist directly. Patients can get help without leaving their homes, which is not only convenient for them but also lowers the threshold for contacting a doctor with one’s skin problem. Simple problems are dealt with directly, resulting in saved time and thus lower costs.
Bart Jan Thole, head of marketing to independent professionals at ABN AMRO says: "The expert jury and the audience chose Digitaledermatoloog because this health care innovation captured everybody's imagination: it’s perfectly feasible and the associated cost savings are very realistic."
The other three pitches were from Traumaplatform, One Day Clinic and Informatievoorziening Colposcopisch Onderzoek. Traumaplatform is a digital platform where patients who have been to first aid can find tailored follow-up information about their injury and consult the doctor remotely. One Day Clinic is introducing the very first private STD clinics in the Netherlands. Informatievoorziening Colposcopisch Onderzoek aspires to harmonise and improve colposcopy patient education across the country. The main goal of colposcopy is to prevent cervical cancer in its earliest stages.
Photo (left to right): Frans Woelders, Managing Director of Retail ABN AMRO, gives the prize to Herm Martens of Digitaledermatoloog.