ABN AMRO MeesPierson presents its guide for charities, providing advice on large donations and fundraising

Press release -

"Charities, change your fundraising strategies!" ABN AMRO MeesPierson presents its guide for charities, providing advice on large donations and fundraising.

It’s time for charities to change their fundraising strategies, as young people are taking a different approach to charitable causes (philanthropy) than do the older generations. Whereas their elders typically choose to gift to a worthy cause, the younger generation often also devote their knowledge, time and networks to make an impact. This means that charities will have to swiftly rethink their fundraising methods focused on large donations, if they’re not to miss out in the longer term, or so Frank Aalderinks at ABN AMRO MeesPierson Philanthropy Advice suggests.

To help charities make the transition, ABN AMRO MeesPierson has published the "Grote Giften Gids" (in Dutch only): a 'large donations guide' full of advice for all charities looking to modernise their fundraising policies and get ready for the future.

Taking time to invest in relationships

"ABN AMRO MeesPierson's Wealth Monitor reveals that a whopping three-quarters of wealthy Dutch people donates to charity. Fundraising institutions need to take time to attract and keep donors and particularly to invest in solid relationships with them. It’s also a good idea to take a look around at other charities and see how successfully they run their relationship management," says Frank Aalderinks, the guide’s author. "Successful charities often have advisory councils or innovation circles in place." ABN AMRO MeesPierson also recommends pursuing other types of fundraising, particularly for charities that currently lack large donors in their networks.

Knowledge and expertise

The guide draws heavily on ABN AMRO MeesPierson’s expertise in the field of philanthropy. Every year, for instance, its Wealth Monitor maps out the key drivers for wealthy Dutch people to donate to charitable causes. In addition, ABN AMRO MeesPierson supports some 1,900 civil society institutions, while ABN AMRO has forged a strategic partnership with Goede Doelen Nederland to assist the sector in the rapid development in philanthropy. Lastly, the bank has specialist philanthropy advisors to help support Dutch high net worth individuals find effective ways to practise philanthropy.

The "Grote Giften Gids" (available in Dutch only) brings together all this knowledge and makes it available to interested organisations.

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