More than 56,000 customers from all over the world in a 10m² cheese shop
For five days, Kaan’s Kaashandel in Alkmaar was in upheaval. Jan Kaan and his sons were busier than ever, processing twice as many orders thanks to the livestream sale of their cheeses. The world’s first Stream Store was followed in 140 countries, with most visitors outside the Netherlands coming from the US, the UK, Canada and Germany. A total of 56,901 cheese lovers visited the online cheese shop. The site was most popular in the US, attracting 11,640 unique visitors.