ABN AMRO embraces Dutch design
Minimalist, experimental, innovative and revolutionary – for several decades, Dutch designers have been turning heads around the world with their creations. ABN AMRO knows how vital Dutch design is to the country’s economy and applauds entrepreneurship in this sector. That’s why we’ve helped make the Dutch Design Week possible since 2009, and have been the event’s proud main sponsor since 2011.
Dutch Design Week
Every year in October, the largest design event in Northern Europe is held in Eindhoven. During the Dutch Design Week, some 2,600 designers present their work to more than 360,000 visitors from the Netherlands and beyond. From industrial, graphic and interior design to textiles, fashion and architecture – the entire industry is represented. It’s an outstanding place for the public, business and designers to meet. ABN AMRO uses this unique platform by hosting a programme with seminars, presentations, networking events and guided tours.
Check out the pamphlet about ABN AMRO and the Dutch Design Week (PDF 6 MB)
Connecting designers, business and the public with Driving Dutch Design
We want to help the Dutch creative industry develop by sharing our knowledge and contacts with business and up-and-coming talents. One of our initiatives is the annual Driving Dutch Design programme. Under this ten-month programme, we work together with the Dutch Design Week and the Association of Dutch Designers (BNO) to teach talented designers how to run a business. With a personal coach from ABN AMRO, these designers participate in master classes and co-creation sessions that help them take their business to the next level. At the end of the programme, participants attend the Dutch Design Week in Eindhoven, where they present their businesses and pitch their plans to around 150 potential clients. They also share an exhibition at this event.
Masterly The Hague
Rembrandt van Rijn, Frans Hals, Albert Cuyp: the Old Masters were the ‘designers’ of their age – and they inspire contemporary designers to this very day. Masterly The Hague brings together past, present and future. This annual festival is the stage of a unique confluence of the Old Masters and modern Dutch design. For four whole days, various locations in The Hague open their doors to the public and display works created especially for this occasion. The unique combination of art and design is good reason for ABN AMRO to be a partner of this event.