ABN AMRO serves retail, private and corporate banking clients with a primary focus on the Netherlands and with selective operations internationally. In the Netherlands, clients are offered a comprehensive and full range of products and services through omni-channel distribution including advanced mobile application and internet banking. ABN AMRO offers in-depth financial expertise and extensive knowledge of numerous industry sectors. Internationally, the Groupís operations are based on specific expertise and established market positions, including Private Banking, Energy, Commodities & Transportation (ECT) and Clearing.
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ABN AMRO aims to become a better bank contributing to a better world and we want to have a recognized position in sustainability by visibly building sustainable client relationships by offering transparent and simply products and by having the duty of care at the heart of our operations.
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In 2008, the Dutch State nationalised the Dutch operations and certain international activities of the former ABN AMRO group and the former FBNH in order to safeguard financial stability.The new ABN AMRO Bank and Fortis Bank Nederland merged in 2010 to form the current ABN AMRO.
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ABN AMROís shield and colours
Symbolism is the most primitive and penetrating form of language. Many symbols guarantee recognition at a single glance. Our shield captures the essence of what people want from their bank: trust, security and ambitious optimism for their future, driven by strong unchanging values.
What does our shield stand for?
Our shield stands for reliability, tradition, security and protection. This is of vital importance for all our clients, as they must be absolutely sure that their money and business are in trusted hands. Our shield symbolises dynamism and power, communicating our scale and potential for growth. The shield also evokes an image of experience and professionalism. It's also an international symbol, powerful in its simplicity. The straight lines of the design provide us with a modern look, while still retaining traditional values.
Why green and yellow?
Colour is also vital to communicating the message of the ABN AMRO shield. Green and yellow have strong subconscious associations. Green symbolises unchanging values and stability. Yellow symbolises optimism for the future. Used together, these colours convey aspiration. An ambition that inspires recognition.