Director Marketing, Data & Analytics - Amsterdam

  • Posting Date: 15-01-2020
  • Vacancy number: 25283
At a glance

Using your Marketing, e-Commerce and Data analytics skills you are instrumental for the execution of the Private Banking e-commerce and marketing strategy, both national as well as international. You are highly experienced in the field of digital marketing and use of data analytics to offer clients the best possible digital experience.What do you see when you envision the next step? Work on achieving your goals and develop yourself professionally and personally. Tell us your story. We want to hear it!

Your role

As Director Marketing, Data & Analytics you play an essential role in how Private Banking is perceived by our (potential) clients. You have an intrinsic drive to put our clients' needs first and are able to do this by formulating a clear vision on all areas of the Centre of Expertise "Marketing, Data & Analytics"; 
1) customer segment
2) client journey
3) digital design & content
4) data analytics
As Director of the Centre of Expertise you are overall responsible for the client relationship model and the Private Banking experience. To be successful in your role, you enjoy working for and with our clients, you recognize and acknowledge their needs and you are able to translate these needs into attractive propositions that lead to more business. You get excited by data that will enable you to monitor the effectiveness of marketing strategies and campaigns and give you insights on clients' needs and wants. You seek opportunities to enhance digital channels via digital marketing for e-commerce purposes that will better serve the clients. 

Your work environment

The Centre of Expertise "MDA", a group of highly skilled professionals in their field, that is responsible for enticing our (potential) clients to make full use of our private banking services and allowing them to experience a positive customer experience for a lasting loyal clients relationship.This is achieved through the development of attractive value propositions, the creation of optimal customer journeys and pro-active relevant expert advise & content. We strive for meaningful dialogues woth our clients and therefore have the ambition to further facilitate personalisation through all channels. Advanced Analytics & Data is an indispensible capability that Private Banking will fully develop in the coming years. 

Your profile
As Director Marketing, Data & Analytics you are a thought leader in the field of marketing, data and analytics and will shape the MDA strategy within the overall strategy of Private Banking. In this role you will have a lot of different stakeholders and the environment is very complex and dynamic. Therefore you will need to have a clear vision, have in-depth knowledge and preferably also have experience in complex organisations that are relying heavily on data driven marketing. You will have  a leading role in the implementation of Private Banking wide marketing & data standards and at the same time be the driving force for the digital data transformation.Do you think you are a fit? Check your profile:
  • You have a Master's degree
  • You have at least 12 years of experience in the field of Marketing, e-Commerce and Digital
  • You have relevant managerial experience in leading and building teams
  • You get excited by aligning and interacting with different stakeholders, both internal as well as external
  • You aim to add value to clients, in everything you do
  • You recognise and appreciate the value that other colleagues add to exceed clients needs
What we offer

As part of the Management Team of Private Bankings Commercial team you are part of an international, driven and entrepreneurial team where you can make a difference. Next to this we can offer you:

  • The opportunity to be the best you can be, work flexible hours and have lots of room to grow both personally and professionally
  • The opportunity to pro-actively work on your vitality and fitness
  • A supplementary benefit budget you can spend on additional fringe benefits
  • A personal development budget
  • An annual company mobility budget
  • A solid pension plan

At ABN Amro, we use our knowledge, expertise and network to help our clients within and outside the Netherlands achieving their goals based on responsible decisions. Our clients' interest always come first. We want clients to understand our products, and we sometimes say 'no' if a product involves a risk that is too high for the clients. Putting clients' interests first also means communicating in plain language and crafting smart solutions that genuinely make a difference. That is our goal. 

Selection Process

The vacancy will close after January 31st. After this we will make a first selection based on CV and motivation letter to invite applicants for the interivews. The process will conduct of several interviews and potentially a development assessment. More information will be shared with you if you are invited for a first interview.


Does this sound like something you could be interested in or do you have any further questions? Please feel free to reach out to us via email or to apply directly online. To find out more information please contact Katja Volmerink (Consultant Executive Search ABN Amro) via (not via Linkedin!). We look forward getting to know you!

Indication of Application Process

Step 1: Application

Fill out the information on the application form and upload your motivation letter and resume

Step 2: First interview

You will receive a confirmation of your application by e-mail. Within two weeks you will hear if you are invited for an interview

Step 3: Online assessment

You make an online cognitive test or an online assessment

Step 4: Second interview

You are invited for a second interview

Step 5: Job offer

You receive your job offer, once you have accepted it is time to start!

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