Information regarding news about job losses at ABN AMRO
The way our clients manage their banking affairs is changing rapidly. They want to be able to do their banking when they want, where they want and how they want, online and mobile. One consequence of this has been a reduction in the number of client visits to branches.
ABN AMRO has 5 million retail banking clients. Half of them no longer visit physical branches. The clients who do still visit our branches do so once or twice a year on average.
Preference for digital banking
The Mobile Banking app Is used more than 1.5 million times a day, and is now the preferred channel for most clients. In response to this changing client behaviour, ABN AMRO plans to invest an extra EUR 150 million in further digitising our services.
ABN AMRO currently has around 300 branches. That number is expected to fall further, but by how many is not clear at the moment. We will be expanding the services we provide at the branches that remain.
Unfortunately, this trend has consequences for the number of jobs within the bank. There will be staff reductions in the branch network, and to a lesser extent at head office, with between 650 and 1,000 jobs going in the period up to 2018. On the other hand, new jobs will be created to facilitate the further digitisation of our services.
No less personal
Does that mean that banking with ABN AMRO will be less personal? In a word, no. Digital banking can also be personal. Our aim is to make the digital contact with our clients easy and personal. Our 24/7 web care is one way of doing this, but also our webcam mortgage advice, for example, which has to date been used to conduct 6,000 mortgage interviews. This is something in which the bank will continue to invest.
See this video for more information from Kees van Dijkhuizen, Chief Financial Officer of ABN AMRO.