ABN AMRO among The Lovie Awards winners with three campaigns

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ABN AMRO bagged prizes with three campaigns in this year’s Lovie Awards, Europe's most prestigious internet awards. ABN AMRO's mobile AR Escape Room The Lockdown took home Gold, two times Silver, and three of the People's Lovie Awards. Gold as well as a People's Lovie Award were given to Kaan's Stream Store, the world’s first online stream store. And the 'We're Moving' campaign won Silver and the People's Lovie Award. All prizes will be officially awarded during the 2018 edition of the award ceremony in London on 15 November.

The Lockdown campagne was the bank's big winner with as many as six Lovie Awards: one Gold award, two Silver ones, and three prizes awarded by the public in the categories Branded Game or Application; Games; and Best User Experience. ABN AMRO launched this first mobile AR Escape Room as a challenge for IT professionals, with the aim of scouting and attracting new talent. The campaign got off to a flying start, with thousands of downloads immediately following launch at The Next Web conference in Amsterdam. Since then, the app has been downloaded over 13,000 times.

Kaan's Stream Store and 'We're Moving' WhatsApp

With Kaan’s Stream Store - which won Gold and the People's Lovie Award in the category Retail and Shopping Websites – ABN AMRO launched the world's first live stream store in 2017. For the duration of one week, visitors could order artisan cheese online in real-time, as if they were physically in the store themselves. ABN AMRO created an optimally immersive environment in this experiment, seamlessly blending the physical and the digital aspects of the experience. The campaign was a resounding success: over 56,000 unique visitors from 140 countries visited the cozy cheese store in Alkmaar, exploring its 10 square metres from the comfort of their own home.

With the We’re Moving’ op Whatsapp, awarded Silver in the categories Mobile Sites & Podcasts Community & Social, ABN AMRO took the 'We're moving' postcard into the 21st century. Using a mobile website, users could fill in their new address, and a street view time-lapse video was generated on the fly. The result could easily be shared with friends and family through WhatsApp. Both The Lockdown and the 'We're Moving' campaign on WhatsApp were created by creative agency Code D'Azur. The Amsterdam-based agency was nominated a whopping eleven times, the majority of these nominations being ABN AMRO campaigns, making the agency the most successful contestant from the Netherlands.

Being awarded by the jury and the public is true recognition of ABN AMRO’s bank-wide success in translating its marketing strategy into online initiatives. The bank's 'The Lockdown' campaign was a move away from the traditional recruitment campaign and toward a new and exciting concept for attracting IT talent. And 'Kaan's Stream Store' gave the world a thrill by revolutionising the online customer experience, bringing a physical cheese store to life on the web. Finally, by choosing WhatsApp as the platform for the 'We're Moving' campaign, the bank was able to reach a large target group in a short period of time as users shared their videos in various WhatsApp groups.

About The Lovie Awards

The Lovie Awards was founded eight years ago to recognise the unique and resonant nature of the European Internet community – from Europe's top web and creative networks and content publishers, to cultural and political organisations and individual creators. With submissions from over 33 countries this year, The Lovie Awards reflect the tremendous growth of the internet as a an irreplaceable tool for business and everyday life. Submissions are accepted in English, French, German, Spanish, Italian, Swedish and Dutch. They compete in five categories: Websites; Internet Video; Online Advertising; Apps, Mobile Sites & Podcasts; and Social Media.


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